One of the most important (and sometimes trickiest) steps in selling your home is setting the right price. Price it too high, and you risk sitting on the market with little activity. Price it too low, and you may leave money on the table.
As a REALTOR® with 30 years of experience in Edmonton and surrounding communities like St. Albert, Sherwood Park, Spruce Grove, Stony Plain,Leduc, and Beaumont, I’ve seen firsthand how proper pricing strategies can make all the difference. Let’s break down what goes into pricing your home competitively while still maximizing your return.
Why Pricing Matters in Edmonton’s Market
Edmonton is known for having a stable, affordable real estate market compared to other Canadian cities. But with fluctuating mortgage rates, seasonal buyer demand, and neighbourhood-specific trends, getting your price right is key.
The right price will:
Attract serious buyers within the first 2–3 weeks on market
Generate competitive offers (and sometimes even multiple offers)
Shorten the time your home spends listed
Ensure you net the best possible outcome
How Pricing is Determined
1️⃣ Comparative Market Analysis (CMA)
The first step I take as a REALTOR® is preparing a CMA, which looks at:
Recent relevant comparable sold properties in your neighbourhood
Homes currently listed (your competition)
Homes that didn’t sell (often priced too high)
For example: a 3-bedroom bungalow in Belgravia may fetch significantly more than a similar home in Mill Woods, simply due to location and amenities.
2️⃣ Market Conditions
Edmonton’s real estate market shifts seasonally and economically. In a seller’s market, demand outpaces supply, allowing for more aggressive pricing. In a buyer’s market, homes must be priced more competitively to stand out.
3️⃣ Unique Property Features
Recent renovations (new kitchen, finished basement, upgraded windows)
Lot size and location (corner lot, backing onto green space, near schools)
Style and condition of the home
A modern duplex in Windermere will appeal to a very different buyer pool than an older character home in Westmount—and pricing needs to reflect that.
Surrounding Areas: How Pricing Differs
St. Albert: Known for top schools and family-friendly communities. Homes often price higher than similar-sized properties in Edmonton.
Sherwood Park: Strong demand for single-family homes with larger lots; pricing trends follow Edmonton but skew slightly higher due to limited supply.
Beaumont: Popular with young families, offering newer builds at more affordable prices than Edmonton’s southwest communities.
Leduc: Great value for larger homes with modern features, often priced lower than Edmonton but attractive for commuters.
Tips for Edmonton Sellers on Pricing Their Home
✅ Avoid “testing the market” with an inflated price. Buyers are savvy, and your home could sit unsold.
✅ Price strategically, not emotionally. The memories in your home don’t add dollar value in the market.
✅ Consider seasonal timing. Spring and early summer usually bring more buyers, which may allow slightly stronger pricing.
✅ Be ready to adjust. If you’re not getting showings or offers in the first 3–4 weeks, it may be time to revisit the price.
Beyond Price: Adding Value
While pricing is crucial, a few extras can help your home sell faster and for more:
Professional staging & photography (we include this for all our listings!)
Minor upgrades like fresh paint, new lighting, or landscaping
Highlighting energy-efficient features (new furnace, upgraded insulation, solar panels)
Ready to Price Your Home?
Every home and every neighbourhood in Edmonton (and surrounding areas) is unique. Setting the right price requires local expertise, up-to-date market data, and a strategy that works for your goals.
If you’re thinking of selling, I’d love to prepare a free, no-obligation market evaluation of your home. Together, we’ll find the right price to get you maximum exposure and the best results.
📩 Contact me today to get started—your Edmonton home may be worth more than you think!